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Quick start

Create a key. Call GET /demographics.

1. Create an API key

Create an account, open the dashboard, create a key. Copy it immediately — shown once, hash stored.

7-day trial (1,000 successful calls). See pricing.

2. Send a lookup

GET /api/v1/demographics with a key. Pass ip, zip, lat+lng, city+state, or address. Omit the query to use the caller IP.

curl "https://speckinsights.netlify.app/api/v1/demographics?ip=8.8.8.8" \
  -H "Authorization: Bearer sk_live_YOUR_KEY"

3. Payload

Success returns:

FieldReturns
ipThe public address that was resolved, or null.
geoCity, region, country, ZIP, coordinates, timezone, and ISP.
demographics Population, income, education, housing, labor, race/ethnicity — or null.
jobs Workplace vs residence jobs, industry, commute — or null. See jobs.
notesWhy a block is missing, if it is.
resolutionStarter and Census geography.

Next: authentication, demographics, jobs, or the cheat sheet.